Resume

Experience

2023-2025

Head of Marketing

RED Driver Training

Joined RED originally to support the embedding and growth of the RED Corporate Driver Training business, becoming Head of Marketing for the entire business (national consumer driving school, corporate training and a tax advisory business for SOLOs too).

Full responsibility for Marketing , PR and internal communications.

2018-2022

Head of Marketing

AA DriveTech

Risk management business focused on driver training and fleet risk management, including UK fleets, international fleets, and Police (eg: driving offender courses) training delivery. Traditional real-world training and online/SaaS models (www.drivetech.co.uk). Full responsibility for all marketing & communications delivery .

2013-2017

Director of Marketing, Communication and Public Relations

hVIVO PLC

Clinical research service provider in the global pharmaceutical sector with more recent developments in ownership of early phase drug candidate development.

Responsiblities included awareness creation and lead generation with global pharmaceutical businesses, plus involvement in the consumer (volunteers for medical research) appeal under the sub-brand 'FluCamp'.

2009-2012

Director of Marketing & Communications

IAM (Institute of Advanced Motorists)

The IAM (www.iam.org.uk) is the UK’s leading independent road safety charity with a turnover circa £7m and around 100,000 members. Now ‘IAM Roadsmart’.

My responsibility covered all aspects of marketing, public relations and communications internally and externally and to our volunteer national network.

2006-2009

Head of Marketing & Sales

First Group Plc (first capital connect)

London-centric major passenger rail franchise operation with turnover £500 million +, servicing central London from Bedford, Brighton, Cambridge and Peterborough, and notably London Gatwick and London Luton airports.

2004-2006

Marketing & Business Development Manager

Cobra Automotive (now Vodafone Automotive)

European vehicle security products manufacturer including Cobra vehicle tracking and telematics services.

Certificates

Education

Liverpool John Moores University

BA Hons Degree in Business Studies

4 year (3 academic, 1 work experience) Business Studies degree, with a focus on marketing and sociology in year 4. 2:2 degree achieved.