Colin Paterson
Marketing Director
Marketing Strategy & Delivery
Digital Marketing
Marketing Communications
Public Relations
Colin Paterson
Deep experience across marketing, communications, PR and business development across a wide range of sectors from start-ups to large PLC organisations. Always keen to offer good value, adaptable skills, and a real dedication to help communicate your message powerfully and effectively (or even mould it!). Proven sector transferability, adaptable and upbeat marketing and communications, internal and external. Got a re-brand or re-positioning challenge? Facing a major product launch or promotional event organisation and need some determination to make it happen well? Need to sharpen your marketing and communications with some proven skills and experience? Check out my portfolio examples.
What I Do
Previous Employers
Testimonials (taken from my LinkedIn profile)
Colin is an authentic, passionate and engaging Marketing Director who can navigate the most challenging situations to drive successful outcomes.
Colin applied his significant marketing and communications knowledge across both the retail and business-to-business divisions at IAM, and made significant progress to modernise the image of the organisation, building it's reputation as a key player in the road safety arena.
Colin is a creative and driven marketer with a focus on profit and business creation. An excellent communicator who is also great in teams and very popular with his colleagues.
Resume
Experience
2023-2025
Head of MarketingRED Driver Training
Joined RED originally to support the embedding and growth of the RED Corporate Driver Training business, becoming Head of Marketing for the entire business (national consumer driving school, corporate training and a tax advisory business for SOLOs too).
Full responsibility for Marketing , PR and internal communications.
2018-2022
Head of MarketingAA DriveTech
Risk management business focused on driver training and fleet risk management, including UK fleets, international fleets, and Police (eg: driving offender courses) training delivery. Traditional real-world training and online/SaaS models (www.drivetech.co.uk). Full responsibility for all marketing & communications delivery .
2013-2017
Director of Marketing, Communication and Public RelationshVIVO PLC
Clinical research service provider in the global pharmaceutical sector with more recent developments in ownership of early phase drug candidate development.
Responsiblities included awareness creation and lead generation with global pharmaceutical businesses, plus involvement in the consumer (volunteers for medical research) appeal under the sub-brand 'FluCamp'.
2009-2012
Director of Marketing & CommunicationsIAM (Institute of Advanced Motorists)
The IAM (www.iam.org.uk) is the UK’s leading independent road safety charity with a turnover circa £7m and around 100,000 members. Now ‘IAM Roadsmart’.
My responsibility covered all aspects of marketing, public relations and communications internally and externally and to our volunteer national network.
2006-2009
Head of Marketing & SalesFirst Group Plc (first capital connect)
London-centric major passenger rail franchise operation with turnover £500 million +, servicing central London from Bedford, Brighton, Cambridge and Peterborough, and notably London Gatwick and London Luton airports.
2004-2006
Marketing & Business Development ManagerCobra Automotive (now Vodafone Automotive)
European vehicle security products manufacturer including Cobra vehicle tracking and telematics services.
Certificates
Education
BA Hons Degree in Business Studies
4 year (3 academic, 1 work experience) Business Studies degree, with a focus on marketing and sociology in year 4. 2:2 degree achieved.
