Colin Paterson

Colin Paterson

About Me

Collaborative, Creative, Committed

Marketing, Communications & Business Development

Deep experience across marketing, communications, PR and business development across a wide range of sectors from start-ups to large PLC organisations. Always keen to offer good value, adaptable skills, and a real dedication to help communicate your message powerfully and effectively (or even mould it!). Proven sector transferability, adaptable and upbeat marketing and communications, internal and external. Is your business ready for the impact of GDPR in 2018? Got a re-brand or re-positioning challenge? Facing a major product launch or promotional event organisation and need some determination to make it happen well? Need to sharpen your marketing and communications with some proven skills and experience? Check out my portfolio examples.

  • Home LocationTeddington, Middlesex
  • Work LocationsGreater London, South East England
  • e-mailcolin@colinpaterson.info
  • Phone+447812928286
  • Contract/InterimAvailable

Services

Marketing

Everything from strategic planning, market and customer research through to the growing digital landscape, delivery of an awareness campaign or direct lead generation.

Communication

Both external and internal, range of stakeholders from staff, investors, prospects and other influencers.

Public Relations

Professional and articulate in understanding the brief or issue, and conveying positive information with accuracy, impact and dedication - either proactive or reactive.

Business Development

The marketing and sale funnel doesn't just stop at the awareness and digital stuff. I have managed sales teams and developed tangible business to help achieve real growth targets.

Previous Employers

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Testimonials (taken from my LinkedIn profile)

Fun Facts

BA (Hons)

Business Studies including Marketing

TV & Radio appearances

Media Trained

Distinction!

Diploma in Digital Marketing

Football Fanatic - play & watch

Liverpool FC, Brentford FC, and TMFC!

Resume

Buckets of practical experience, delivery and enthusiasm

Education

2011

Diploma in Digital Marketing

Institute of Digital & Direct Marketing (IDM)

Leading edge and comprehensive digital marketing diploma course, passing with distinction.

1981-1984

BA Hons Degree in Business Studies

Liverpool John Moores University

4 year (3 academic, 1 work experience) Business Studies degree, with a focus on marketing and sociology in year 4. 2:2 degree achieved.

various

Specialised courses & training

Multiple Providers

Fellow of the Chartered Institute of Marketing (CIM). Leadership Development Programme (in house). Industrial Marketing Development (Ashridge). Marketing for Service Businesses (Cranfield). Strategic Marketing for Directors & Senior Managers (Cranfield). Strategic Internal Communications (PR Week).

Experience

July 2013 - May 2017

Director of Marketing, Communication and Public Relations

hVIVO plc

Clinical research service provider in the global pharmaceutical sector with more recent developments in ownership of early phase drug candidate development.

July 2009 - October 2012

Director of Marketing & Communications

IAM (Institute of Advanced Motorists)

The UK's leading independent road safety charity and the provider of advanced driving and riding programmes with around 100,000 active members.

August 2006 - June 2009

Head of Marketing & Sales

First Group plc (First Capital Connect rail franchise)

London-centric major passenger rail franchise operation with turnover £500 million +, servicing central London from Bedford, Brighton, Cambridge and Peterborough, and notably London Gatwick and London Luton airports.

February 2004 - July 2006

Marketing & Business Development Manager

Cobra Automotive (now Vodafone Automotive)

European vehicle security products manufacturer including Cobra vehicle tracking and telematics services.

December 1996 - January 2004

Marketing & Business Development Manager

TRACKER Network UK Limited

Market leading branded stolen vehicle recovery tracking subscription business including early commercialised commercial vehicle telematics systems.

Marketing Skills

Marketing strategy & planning

Marketing & promotional communications

Digital Marketing

Communications Skills

Communications, all stakeholders including investor communities

Internal communications & staff engagement

Market and customer research

Contact

Get in Touch

Why Not Get in Touch?

Nothing ventured, nothing gained! I'm interested in new challenges and am always keen to help. If you're looking for marketing and communications support to help promote, launch, grow, or consolidate and strengthen your position in your marketplace, don't hesitate to contact me.

London, UK
colin@colinpaterson.info
+44 (0)7812 928286
Interest in permanent, freelance, contract or interim support

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