Marketing Strategy & Delivery
Public Relations & Communications
Internal Staff Engagement
Collaborative, Creative, Committed
Marketing, Communications & Business Development
Deep experience across marketing, communications, PR and business development across a wide range of sectors from start-ups to large PLC organisations. Always keen to offer good value, adaptable skills, and a real dedication to help communicate your message powerfully and effectively (or even mould it!). Proven sector transferability, adaptable and upbeat marketing and communications, internal and external. Is your business ready for the impact of GDPR in 2018? Got a re-brand or re-positioning challenge? Facing a major product launch or promotional event organisation and need some determination to make it happen well? Need to sharpen your marketing and communications with some proven skills and experience? Check out my portfolio examples.
- Home LocationTeddington, Middlesex
- Work LocationsGreater London, South East England
Everything from strategic planning, market and customer research through to the growing digital landscape, delivery of an awareness campaign or direct lead generation.
Both external and internal, range of stakeholders from staff, investors, prospects and other influencers.
Professional and articulate in understanding the brief or issue, and conveying positive information with accuracy, impact and dedication - either proactive or reactive.
The marketing and sale funnel doesn't just stop at the awareness and digital stuff. I have managed sales teams and developed tangible business to help achieve real growth targets.
Testimonials (taken from my LinkedIn profile)
"Colin is an authentic, passionate and engaging Marketing Director who can navigate the most challenging situations to drive successful outcomes."
"He applied his significant marketing and communications knowledge across both the retail and business-to-business divisions at IAM, and made significant progress to modernise the image of the organisation, building it's reputation as a key player in the road safety arena."
"Colin is a creative and driven marketer with a focus on profit and business creation. An excellent communicator who is also great in teams and very popular with his colleagues."
BA (Hons)Business Studies including Marketing
TV & Radio appearancesMedia Trained
Distinction!Diploma in Digital Marketing
Football Fanatic - play & watchLiverpool FC, Brentford FC, and TMFC!
Buckets of practical experience, delivery and enthusiasm
Diploma in Digital MarketingInstitute of Digital & Direct Marketing (IDM)
Leading edge and comprehensive digital marketing diploma course, passing with distinction.
BA Hons Degree in Business StudiesLiverpool John Moores University
4 year (3 academic, 1 work experience) Business Studies degree, with a focus on marketing and sociology in year 4. 2:2 degree achieved.
Specialised courses & trainingMultiple Providers
Fellow of the Chartered Institute of Marketing (CIM). Leadership Development Programme (in house). Industrial Marketing Development (Ashridge). Marketing for Service Businesses (Cranfield). Strategic Marketing for Directors & Senior Managers (Cranfield). Strategic Internal Communications (PR Week).
July 2013 - May 2017
Director of Marketing, Communication and Public RelationshVIVO plc
Clinical research service provider in the global pharmaceutical sector with more recent developments in ownership of early phase drug candidate development.
July 2009 - October 2012
Director of Marketing & CommunicationsIAM (Institute of Advanced Motorists)
The UK's leading independent road safety charity and the provider of advanced driving and riding programmes with around 100,000 active members.
August 2006 - June 2009
Head of Marketing & SalesFirst Group plc (First Capital Connect rail franchise)
London-centric major passenger rail franchise operation with turnover £500 million +, servicing central London from Bedford, Brighton, Cambridge and Peterborough, and notably London Gatwick and London Luton airports.
February 2004 - July 2006
Marketing & Business Development ManagerCobra Automotive (now Vodafone Automotive)
European vehicle security products manufacturer including Cobra vehicle tracking and telematics services.
December 1996 - January 2004
Marketing & Business Development ManagerTRACKER Network UK Limited
Market leading branded stolen vehicle recovery tracking subscription business including early commercialised commercial vehicle telematics systems.
Marketing strategy & planning
Marketing & promotional communications
Communications, all stakeholders including investor communities
Internal communications & staff engagement
Market and customer research
Some examples of my work
Get in Touch
Why Not Get in Touch?
Nothing ventured, nothing gained! I'm interested in new challenges and am always keen to help. If you're looking for marketing and communications support to help promote, launch, grow, or consolidate and strengthen your position in your marketplace, don't hesitate to contact me.