Colin Paterson
Marketing Strategy & Delivery
Digital Marketing
Marketing Communications
Public Relations & Communications
Internal Staff Engagement
About Me
Collaborative, Creative, Committed
Marketing, Communications & Business Development
Deep experience across marketing, communications, PR and business development across a wide range of sectors from start-ups to large PLC organisations. Always keen to offer good value, adaptable skills, and a real dedication to help communicate your message powerfully and effectively (or even mould it!). Proven sector transferability, adaptable and upbeat marketing and communications, internal and external. Is your business ready for the impact of GDPR in 2018? Got a re-brand or re-positioning challenge? Facing a major product launch or promotional event organisation and need some determination to make it happen well? Need to sharpen your marketing and communications with some proven skills and experience? Check out my portfolio examples.
- Home LocationTeddington, Middlesex
- Work LocationsGreater London, South East England
- e-mailcolin@colinpaterson.info
- Phone+447812928286
- Contract/InterimAvailable
Services
Marketing
Everything from strategic planning, market and customer research through to the growing digital landscape, delivery of an awareness campaign or direct lead generation.
Communication
Both external and internal, range of stakeholders from staff, investors, prospects and other influencers.
Public Relations
Professional and articulate in understanding the brief or issue, and conveying positive information with accuracy, impact and dedication - either proactive or reactive.
Business Development
The marketing and sale funnel doesn't just stop at the awareness and digital stuff. I have managed sales teams and developed tangible business to help achieve real growth targets.
Previous Employers
Testimonials (taken from my LinkedIn profile)
"Colin is an authentic, passionate and engaging Marketing Director who can navigate the most challenging situations to drive successful outcomes."
"He applied his significant marketing and communications knowledge across both the retail and business-to-business divisions at IAM, and made significant progress to modernise the image of the organisation, building it's reputation as a key player in the road safety arena."
"Colin is a creative and driven marketer with a focus on profit and business creation. An excellent communicator who is also great in teams and very popular with his colleagues."
Fun Facts
BA (Hons)
Business Studies including MarketingTV & Radio appearances
Media TrainedDistinction!
Diploma in Digital MarketingFootball Fanatic - play & watch
Liverpool FC, Brentford FC, and TMFC!Resume
Buckets of practical experience, delivery and enthusiasm
Education
2011
Diploma in Digital Marketing
Institute of Digital & Direct Marketing (IDM)Leading edge and comprehensive digital marketing diploma course, passing with distinction.
1981-1984
BA Hons Degree in Business Studies
Liverpool John Moores University4 year (3 academic, 1 work experience) Business Studies degree, with a focus on marketing and sociology in year 4. 2:2 degree achieved.
various
Specialised courses & training
Multiple ProvidersFellow of the Chartered Institute of Marketing (CIM). Leadership Development Programme (in house). Industrial Marketing Development (Ashridge). Marketing for Service Businesses (Cranfield). Strategic Marketing for Directors & Senior Managers (Cranfield). Strategic Internal Communications (PR Week).
Experience
July 2013 - May 2017
Director of Marketing, Communication and Public Relations
hVIVO plcClinical research service provider in the global pharmaceutical sector with more recent developments in ownership of early phase drug candidate development.
July 2009 - October 2012
Director of Marketing & Communications
IAM (Institute of Advanced Motorists)The UK's leading independent road safety charity and the provider of advanced driving and riding programmes with around 100,000 active members.
August 2006 - June 2009
Head of Marketing & Sales
First Group plc (First Capital Connect rail franchise)London-centric major passenger rail franchise operation with turnover £500 million +, servicing central London from Bedford, Brighton, Cambridge and Peterborough, and notably London Gatwick and London Luton airports.
February 2004 - July 2006
Marketing & Business Development Manager
Cobra Automotive (now Vodafone Automotive)European vehicle security products manufacturer including Cobra vehicle tracking and telematics services.
December 1996 - January 2004
Marketing & Business Development Manager
TRACKER Network UK LimitedMarket leading branded stolen vehicle recovery tracking subscription business including early commercialised commercial vehicle telematics systems.
Marketing Skills
Marketing strategy & planning
Marketing & promotional communications
Digital Marketing
Communications Skills
Communications, all stakeholders including investor communities
Internal communications & staff engagement
Market and customer research
Contact
Get in Touch
Why Not Get in Touch?
Nothing ventured, nothing gained! I'm interested in new challenges and am always keen to help. If you're looking for marketing and communications support to help promote, launch, grow, or consolidate and strengthen your position in your marketplace, don't hesitate to contact me.